Our Mission
To solve the everyday psychological problems of the Ethiopian community with the help of technology.
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About PSY
PSY | ሳይ is a technology-assisted psychological solution based in Addis Ababa, Ethiopia. It brings together psychology and technology to serve the broader community.
To solve the everyday psychological problems of the Ethiopian community with the help of technology.
To become the best option in the country for corporate-level and health-level psychology-based tools, built for Ethiopia and serving every industry.
To raise awareness of psychological issues and provide affordable, accessible psychological solutions through innovative technology.
Founders
Chalu Asefa is a psychologist, author and thinker with a university degree in psychology. His background includes career counseling at Goodwill International Industries and training from international online programs. His TikTok videos have reached millions of viewers, and his workbooks help people in practical ways. At PSY, he envisions and designs the system, creates the psychological protocols, and leads the psychology side of the platform.
Dagm Ayalew is a software engineer and senior mobile app developer. He has built mobile apps for institutions, banks and commerce, where trust and reliability matter. At PSY, he is the architect, designer and technology lead. He builds the website and platform, and he makes sure the technology faithfully carries the psychology behind it, so that science and software work as one.
Core Principles
Through our articles, educational content and social media, we work to build self-awareness about psychology.
Your data stays secret. It is protected with end-to-end encryption and kept only for you.
Everything is available in both English and Amharic, so you can read, write and reflect in the language that feels most natural.
We empower you through self-authorship and by helping you understand yourself with self-assessment tests, plus tools like journaling and more.
Share your experience with PSY, report an observation, or suggest a new psychological prompt theme.